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Experience

As a Design leader, I have excelled in providing strategic direction and delivering innovative solutions that align with business goals while leading the shopping funnel team at Flipkart. I am dedicated to team mentorship and development, fostering a culture of growth and collaboration to help team members reach their full potential.

 

Through strategic collaboration with cross-functional teams, I have contributed to successful product launches that meet user needs and market demands, driven by a strong advocacy for user-centric design principles supported by UXR insights. I have streamlined design processes with agility for increased efficiency, ensuring high-quality deliverables and fostering continuous improvement and innovation.

 

Effective stakeholder communication has been central to my approach, facilitating strong relationships and alignment across Product and Business teams. I remain updated on ecommerce industry trends and integrate innovative design elements to sustain competitiveness and relevance in the market.

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Key Lunches:

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  • Grocery:  List-based shopping Experience is showing +12.9% bump in A2Bs per A2B visit

  • Search Bar across pages leading to an increase of Searches by 2% [~40 million additional searches per month]

  • Brand Mall PP: Input Metric Baseline has improved to 55% primarily due to PT definition shift in LS + discovery releases

  • Payments Revamp: EMI revamp scaled to 100%, resulted in increase of EMI orders by 30 bps.

  • RCBP Doing 100K+ recharges every day and 7.3 Mn RCBP transactions in OND 2023,

Flipkart

Sr. Manager Product Design

May 2020 - Present

As a Lead Product Designer, I have managed a design team for the Boeing AnalytX Platform, overseeing projects including BMS, TCOQ, Maestro, CLOC, and AIMS Portal. Collaborating closely with product managers and Data Scientist teams, I have crafted tailored experiences for CXO-level users, focusing on delivering business intelligence and operational insights.

 

My responsibilities include providing strategic direction for the design team, mentoring designers, and optimizing design processes to ensure high-quality deliverables. I champion user-centric design principles, conduct user research, and collaborate cross-functionally to drive product innovation and success. Effective stakeholder communication and the management of a design system are also integral parts of my role, ensuring consistency and scalability across products and platforms.

Boeing

Lead Product Designer

Aug 2018 - May 2020

As a Senior Product Designer, I have led the end-to-end experiences of QuickBooks Android, overseeing all phases of the product lifecycle. This includes engaging in requirements definition with Product Managers, designing and testing interfaces, and collaborating closely with engineers throughout the process.

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My responsibilities also involve providing strategic direction for the design team, mentoring designers, and optimizing design processes to ensure high-quality deliverables. I champion user-centered design principles, conduct user research, and collaborate cross-functionally to drive product innovation and success.

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Effective stakeholder communication and the management of a design system are also integral parts of my role, ensuring consistency and scalability across products and platforms. Overall, I play a critical role in shaping the user experience, driving product innovation, and contributing to the overall success of the product and the organization.

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Key Milestones:

  • 4.3 Star rated app | 1M downloads | Grossing 2 Business, on Google Play store

  • Patent on “Rendering graphical assets natively on multiple screens of electronic devices (Patent number: 10410606)”.

Intuit

Senior Product Designer

Dec 2015 - July 2018

As a Senior Interaction Designer, I have worked on various products, with a particular focus on the QuickBooks Android app. I collaborated closely with multidisciplinary teams, including product managers, developers, and stakeholders, to align design solutions with customer interests and contribute to product interface designs. My responsibilities included leading the creation of intuitive and engaging user interfaces that meet user needs while aligning with business goals.

 

I conducted user research to understand user behaviors, preferences, and pain points, using findings to inform design decisions. Additionally, I created wireframes and prototypes to visualize and test design concepts and interactions, ensuring a seamless user experience across digital products and platforms. Overall, my role as a Senior Interaction Designer involved driving user engagement, enhancing usability, and contributing to the success of digital products through thoughtful and user-centered design.

Cognizant

Senior UX Designer

Aug 2012 - Nov 2015

At Indiatales, I have worked on a diverse range of projects, including websites, mobile apps, and branding initiatives. My responsibilities spanned user research, where I conducted interviews, surveys, and usability testing to understand user needs and preferences. Based on research findings, I created user personas to represent different user segments and their goals. I developed wireframes and prototypes to visualize and test design concepts, interactions, and user flows. Visual design was another key aspect, where I focused on creating visually appealing and consistent designs, including color schemes, typography, icons, and graphics. Usability testing was conducted to gather feedback from users and iterate on designs for improved usability and user satisfaction.

 

Additionally, I collaborated with cross-functional teams, including product managers, developers, and stakeholders, to align design solutions with business goals and technical requirements. Overall, I played a critical role in creating user-centric designs that enhanced the user experience and contributed to the success of digital products and services at Indiatales.

IndiaTale

UI/UX Designer

Jan 2009 - Aug 2012

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